UK-based integrated marketing services, events and brand solutions company, CI Group aims to enhance its data analytics capabilities, in a new partnership with BRIDGEi2i Analytics Solutions, a global, asset-based consulting and AI solutions company.
As a result of the partnership, the CI Group will leverage BRIDGEi2i’s AI Accelerators and advanced analytics capabilities to initiate and accelerate digital transformation journeys.
The partnership will enable the CI Group to offer artificial intelligence (AI)-led digital transformation solutions to its clients across the UK and European regions. In doing so it will augment the group’s analytics portfolio with advanced data science insights to their customers, at speed, and scale.
CI Group first expanded its data analytics resources in early 2019 by acquiring an analytics consultancy now branded as Pearl Analytics.
David Watt, CEO of the CI Group comments: “This partnership will provide a vast range of new benefits to our clients while adding a whole new dimension to our data analytics capabilities. Working with a world-class organisation like BRIDGEi2i will brina us tremendous opportunities. It’s an exciting prospect.”
The collaboration will strengthen BRIDGEi2i’s footprint in the UK and the rest of Europe across multiple industries.
Sid Banerjee, member of BRIDGEi2i’s Advisory Board who is also overseeing EU business development says, “BRIDGEi2i is redefining digital enterprises through contextual AI solutions for enterprises. We are keen on enriching CI group’s portfolio while we expand our AI solutions to clients in the European region and generate value at every step of their digital transformation journey.”
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