Reinventing retail: Intel and AREA15 bring experiential retail to life in Las Vegas - The EE

Reinventing retail: Intel and AREA15 bring experiential retail to life in Las Vegas


Intel has announced a collaboration with AREA15, one of the first purpose-built experiential retail and entertainment complexes. To thrive in the digital age, traditional retailers and malls face a reinventor-die reality.

AREA15 is tackling this issue by offering live events, immersive experiences and activations, and monumental art installations, employing groundbreaking technology and much more for the retail environment.

“Today, only top retailers can afford to explore and implement experiential design in their stores,” said Joe Jensen, Intel vice president and general manager of the Retail, Banking, Hospitality and Education Division. “We believe immersive, authentically engaging and inspiring experiences in retail are not only possible, but should be accessible for all. Ecosystem collaboration is in Intel’s DNA. AREA15 will help provide scalable, world-class experiential retail solutions for retailers and brands of all sizes.”

Why the project’s important?

Continue reading in The Evolving Enterprise magazine

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In this issue:

  • Analyst Report – The rise of AI in Retail and Financial Services
  • Intel reveals why retailers are embracing AI at the Edge
  • How malls will reinvent themselves: Las Vegas brings experiential retail to life
  • Researchers help keep an ethical eye on AI

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