Semtech's LoRa delivers actionable insights to retailers - The EE

Semtech’s LoRa delivers actionable insights to retailers

Chris Gibson of InVue

Semtech Corporation, a supplier of high performance analogue and mixed-signal semiconductors and advanced algorithms, announced its collaboration with InVue, the global provider of intelligent hardware and software systems for retail, consumer electronics and data centres, to integrate the LoRaWAN protocol into InVue LIVE compatible products across retail display, security and operations.

“I consistently hear from our retail customers around the world about the growing need for not only data, but actionable insights which result in greater efficiency, security and less friction for shoppers in stores,” says Chris Gibson, InVue chief product and marketing officer.

“With LoRaWAN, we can deliver on these priorities across a variety of retail applications through our InVue LIVE products in a simple, secure and scalable way.”

InVue’s integration of the LoRaWAN protocol into its InVue LIVE products highlights a successful implementation of LoRaWAN into the broader retail industry and focuses on improving the key areas retail continues to invest in operational readiness, and ultimately, the shopper experience including product availability, convenience and customer insights.

This sophisticated suite of products gives retailers the ability to monitor and manage these operations through a single platform, as well as deliver actionable data and insights in real-time.

Each InVue LIVE device uses a LoRaWAN network to wirelessly connect to the internet while offering bi-directional communication, end-to-end security, mobility, and localisation services. This functionality enables retailers to track customer interaction with display merchandise for phones and tablets (S3100V and OnePOD Wireless), reduce theft (OneKEY), measure on-shelf availability (OSA Sensor), and automating on/off as well as planogram reporting electronics displays (TV Manager).

“As the Internet of Things (IoT) continues to revolutionise the world around us, the application in retail has been nothing short of remarkable with the LoRaWAN protocol,” says Marc Pegulu, vice president of IoT product marketing and strategy for Semtech’s Wireless and Sensing Products Group.

“Our collaboration with InVue is groundbreaking for both the customer and retailer due to LoRaWAN protocol capabilities that offer ease of deployment, scalability and even streamline operation costs for retailers to understand what is happening in their stores.”

The InVue retail solutions utilise products that are a part of the LoRa Core portfolio, which provides global LoRaWAN network coverage and is targeted to several vertical industries including asset tracking, building, home, agriculture, metering, and factory automation.

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