The bot security market is expected to reach US [$2.5 billion (€2.34 billion)] by 2032 from US [$487 million (€455.92 million)] in 2022. The market is expected to advance at a CAGR of 17.6% throughout the forecast period, says Aditi Basu, marketing head at Future Market Insights.
The rise in bad bot traffic, rising sophistication of botnet assaults and loss of revenue for firms, traffic shift from mobile to web, and explosion in the use of APIs across businesses such as eCommerce, travel, gaming, and others are all major driving reasons for the bot security market.
As per the global bot security market study by recent market intelligence study, increasing botnet sophistication, a shift in traffic from mobile to web, rising awareness about data privacy, and a surge in API usage across a variety of industries, including retail and e-commerce, travel and hospitality, and telecom, are expected to drive bot security market growth over the forecast period.
Botnet security solutions and services are widely used in the media and entertainment business to detect and mitigate advertising related vulnerabilities. This reason is expected to drive the bot security industry forward.
In several regions of the world, a trend of ideological and state driven attacks targeting persons or organisations to support a political cause or carry out a cyber warfare campaign is being noted, with organisations finding it difficult to combat these attacks. Botnet attacks, according to industry analysts, may be carried out across multiple organisations around the world employing such approaches.
This figure is likely to grow significantly in the next years due to increased internet penetration. In industrialised economies, such as the United States, Australia, South Korea, and Japan, smartphone ownership is substantially greater. Smartphones are being used for a variety of tasks, including internet shopping, social media apps, and product research.
As a result, web traffic is shifting from desktop to mobile, making botnet attacks a profitable target. Because of these worrying figures, bot security firms are focusing more on mobile security. As a result, bot security suppliers are projected to benefit from the shift in online traffic to mobile.
In numerous regions of the world, the rise of ideological and state driven attacks that target people or organisations to support a political cause or carry out a cyber warfare campaign is being noted, and organisations are finding it difficult to combat these attacks.
Botnet attacks, according to industry analysts, may be carried out across multiple organisations around the world employing such approaches. This feature is predicted to limit the bot security market’s growth.
The growing number of botnet attacks throughout the world is driving up demand for botnet security. Bot security solutions are becoming increasingly popular as a way to defend and secure websites, databases, and applications.
Increased bot security and protection integration into existing antivirus and WAF products, as well as stringent government requirements on data privacy, are projected to present significant prospects for major bot security players in the coming years.
- Owing to the high rate of adoption of modern technology, early acceptance of bot security, and the presence of a significant number of major players in the region, North America dominated the worldwide bot security market. The retail and eCommerce segment accounted for the largest market in 2021 and is projected to continue to do so in the foreseeable future.
- The bot security market’s services category has a lot of potentials, and it’s predicted to grow at a faster rate throughout the forecast period.
- The standalone solution segment is expected to advance at a CAGR of 17.2% throughout the forecast period.
To enhance the botnet security market share, presence, and revenues, the bot security companies are focusing on various growth tactics such as collaborations, mergers, and acquisitions. In order to strengthen their product offering, key players are also purchasing other businesses.
Key and innovative vendors in the bot security market include AppsFlyer, Imperva, Shape Security, Alibaba Cloud, DataDome, PerimeterX, Netacea, Cloudflare, Sophos, Fastly, Akamai Technologies, F5, Radware, and Reblaze.
Imperva bought CloudVector, a pioneer in API security, in May 2021. Imperva safeguards customers against the hazards of API traffic discovery, monitoring, and protection from exploits and breaches in every environment. Imperva’s capacity to manage complex API security concerns was enhanced with the inclusion of CloudVector.
Epiq, a worldwide technology enabled services business, chose Cloudflare for WAF security in February 2021. Epiq clients have more control over business and security risks thanks to Cloudflare. Epiq’s use of Cloudflare’s technologies will give its customers greater granular security management, safeguarding them from DDoS attacks and malicious botnets.
The author is Aditi Basu, marketing head at Future Market Insights.
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