Brightfind, Tasio launch Betty Bot, a generative chatbot designed for associations - The EE

Brightfind, Tasio launch Betty Bot, a generative chatbot designed for associations

Brightfind and Tasio, members of Blue Cypress family of companies, are to announce the launch of Betty Bot, an AI (artificial intelligence)-enabled chatbot for associations. Betty Bot is a solution designed exclusively for member-based organisations, built using advanced AI techniques, generative chat, and language models.

With the expectation of personalised experiences surging due to pandemic-induced digital behavior changes, Betty Bot is designed to provide organisations with a tailored, personalisation solution. Leveraging natural language processing (NLP) and deep learning, she can answer members’ questions directly while including recommendations based on interests and preferences to improve the membership experience significantly.

“Betty Bot represents the pinnacle of AI advancements for the associations sector,” says Brightfind CEO Becky Breeden. “Her one-of-a-kind solution is revolutionising the way professional associations interact with their members.”

Before launching on this site, Betty Bot undergoes extensive training on the organisation’s content, including articles, research, FAQs, product descriptions, and more, to ensure it has a complete understanding of the entire organisation. Associations across various industries, including healthcare, accounting, legal, engineering, and many others, can now leverage Betty Bot to enhance their online presence and provide their members with a personalised and efficient experience.

“Betty Bot can understand and respond to human language with unprecedented accuracy and nuance, opening up new avenues of interaction and communication for associations,” adds Tasio co-founder Thomas Altman. “We believe that Betty Bot and the advanced data science techniques she brings to the industry will enable associations to be far more successful in delivering value to their members.”

Join the growing list of organisations that trust Betty Bot to enhance their online presence and experience for current and prospective members. 

Explore how Betty Bot can be your association’s personalised concierge during our live demo webinar on Thursday, March 9, 2023, at 1 p.m. ET. You can sign up to attend here.

For more information, please visit here.

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