Fashion retailer, Aeropostale and Metaverse provider, MetaversePlus are joining forces to bring the fashion brand to the Metaverse. Through the partnership with Authentic Brands Group, a global brand development, marketing, and entertainment platform, and the owner of Aeropostale, MetaversePlus will design, develop and expand the brand’s presence in Web3 through NFTs, world building, as well as offering members perks and promotions.
The roadmap, which consists of four major phases, includes shopping, socialising and gaming experiences. The first phase, set to launch on March 23, will focus on AeroPax. AeroPax is a collection of one-of-a-kind NFTs, which will build community and give members exclusive perks, including access to limited-edition apparel and VIP promotions. In celebration of the launch, Aeropostale is giving 10 lucky fans the chance to win a Tesla. The 10 winners will be chosen at random, and no purchase is necessary. Be on the lookout on Aeropostale’s social channels for a sneak peak of the AeroPax. Additionally, all AeroPax purchases include a limited-edition hoodie (one per Aeropax, plus shipping/handling fees).
“We’re excited to build an immersive and interactive experience for Aeropostale fans and anyone who craves individuality,” says Noah Loul, co-founder of MetaversePlus. “AeroPax is unique in that we’re creating an experience free from real-world limitations and societal standards, where people can be their most authentic selves and join forces with like-minded individuals anywhere, using NFTs and virtual experiences.”
The initial collection of 30,000 AeroPax avatars will feature each AeroPax’s blend of traits, styles, personalities, and abilities including ultra-rare perks, such as the chance to be featured on one of the brand’s popular digital channels. The AeroPax will become the user’s property, act as their interactive avatar, and double as their digital access pass to virtual worlds, including the forthcoming metaverse AeroWorld.
Phase two of the roll out will offer fans a sneak peek into AeroWorld. It will allow users the opportunity to claim avatar characters, access virtual and IRL experiences including events and games, and the ability to collect in-game points, which can be redeemed for AeroPax merch and other VIP perks. Details of phases three and four will be revealed soon.
“We’re thrilled to partner with MetaversePlus to build an Aeropostale metaverse for the brand’s fans and global community,” says Naushaba Moeen, EVP, lifestyle at Authentic. “Through this partnership, we aim to make Aeropostale a brand in the Web3 space and help shape the future of of community and customer engagement in the virtual world.”
Those interested in early access to Aeropostale’s new VIP brand experience AeroWorld can sign up at here.
Press kit HERE.
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