Calabrio appoints Joel Martins as new CTO - The EE

Calabrio appoints Joel Martins as new CTO

Joel Martins of Calabrio

Minneapolis, MN, USA. 23 May 2023 – Calabrio, a workforce performance company, has announced appointment of Joel Martins as chief technology officer (CTO), managing Calabrio ONE’s true-cloud artificial intelligence (AI)I solutions and customer-centric improvement.

Martins will be responsible for leading the company’s global technology and product management teams, including development, cloud, information technology, security, product marketing, product management, and user experience (UX) development, as well as the innovation centre. The pivotal addition to the executive leadership team will streamline collaboration between technology and product teams to amplify Calabrio’s customer-centric mindset of efficiently delivering Calabrio ONE products customers love.

“Joel is a force to have on board. He is a technical wizard renowned for his prowess in managing cross-functional, global technology teams. Joel’s proven track record will be mission critical in grasping the opportunities of our strong position in the SaaS market,” says Kevin Jones, chief executive officer, Calabrio. “As we bring the product and technology teams together, we’ll have the triad of product development, design, and engineers under one roof. A powerful combination.”

Joel Martins brings over 25 years of software engineering and product management experience at both private equity firms and SaaS companies. Notably, as the CTO at Social Solutions, part of the Vista Equity Partners portfolio, he tripled revenues and profits, introduced products, optimised costs, and secured influential investors. Martins subsequently facilitated the sale of the business to private equity firm, Apax, before serving as an operating advisor for Thoma Bravo. His leadership also encompassed overseeing product, technology, product marketing, and sales engineering at PDF Tron, a company that acquired and rebranded Apryse following 12 acquisitions.

“I live by the mantra of delivering the effective solutions for customer success in the most efficient way possible. It is essential for our technology and product teams to work together seamlessly as one united and agile team, and I look forward to fostering this collaborative approach,” says Martins. “The future of customer experience lies in true-cloud solutions. The combination of Calabrio’s customer-centric mindset and true-cloud platform enables faster product deployment and more power AI capabilities to empower our customers to thrive.”

Under Martins’ leadership, Calabrio will continue to accelerate the advances in its workforce performance solutions, with a particular emphasis on AI-driven analytics and automated workflows to augment the performance and experience of contact centre agents. Earlier this year, Calabrio announced a commercial integration with OpenAI to accelerate the potential of its proprietary AI and ML capabilities and the framework of its modern workforce performance solutions.

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