Continental integrates Google Cloud into vehicle cockpit - The EE

Continental integrates Google Cloud into vehicle cockpit

Philipp von Hirschheydt of Continental

Google Cloud and Continental have announced to provide creative, flexible, and future oriented digital solutions for automotive industry. This will combine Continental’s skills in automotive technology with Google’s data and AI (artificial intelligence) technologies to create a different generation of safe, well organised and user-focused automotive solutions.

Furthermore, the two parties expect to expand their partnership into additional fields of collaboration in future, with goal of building greater in-car connectivity and experiences for customers. As main benefit for consumers, Continental will integrate Google Cloud’s conversational AI technologies directly into its Smart Cockpit high-performance computer (HPC) solution, running on android automotive OS (AAOS), to help redefine automotive voice assistants. These solutions showcased during IAA MOBILITY 2023 in Munich, Germany will open up creative ways for passengers to communicate with their cars using natural language, facilitated by generative AI.

Continental’s Smart Cockpit HPC enables an adapted system performance for a pre-integrated function set and accelerates response times and an intuitive user interface. Pre-integrated functions for cluster, infotainment and visual driver assistance can further reduce costs and help automakers bring different vehicles and experiences to market.

“By working with Google Cloud, we can accelerate our innovation and enhance our solutions for the software-defined vehicle. This collaboration will help our customers to reduce costs, improve efficiency, flexibility, and increase value for all,” says Philipp von Hirschheydt, Continental executive board member and head of the automotive group sector.

“Our partnership with Continental has great potential and we’re very much looking forward to the collaboration. Together with Continental, we will be able to bring our conversational AI technologies to vehicles, making it easier and speedy for automotive companies to leverage generative AI to create different passenger experiences in cars,” says Behshad Behzadi, vice president engineering Google Cloud genAI.

“We are excited to partner with Continental. This partnership will enable us to bring our expertise in software, AI, and cloud computing to the automotive industry. Together, we can create a new generation of connected automotive solutions that are not just convenient, but help deliver more safety and better travel experience for passengers.” says Daniel Holz, vice president EMEA North at Google Cloud.

The partnership between Continental and Google Cloud is a vital step forward in development of automotive industry. The main benefits are:

  • Accelerated creation : Continental and Google Cloud will work together to develop different automotive solutions that are safer, systematic, and more connected.
  • Reduced costs: The partnership will help automotive original equipment manufacturers (OEMs) to lower costs by reducing complexity and introducing different products in market at a high pace.
  • Improved user experience: The solutions created within this partnership will help improve user experience for drivers and passengers.

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