UST, Quicklizard partner to deliver pricing optimisation for retailers - The EE

UST, Quicklizard partner to deliver pricing optimisation for retailers

Pini Mandel of Quicklizard

UST, a digital transformation solutions company, has partnered with price optimisation platform Quicklizard. This will provide AI-guided data-infused pricing at scale to global brands and retailers. The integration of the Quicklizard platform into UST’s solutions portfolio provides clients with improved operations, experiences, and profitability across their retail value chains by optimising pricing capabilities. 

This collaboration harnesses Quicklizard’s price optimisation platform as a core part of UST’s retail solutions, delivering technology solutions as part of a scientific approach to pricing at scale that is unequivocally aimed at client business success. The partnership seeks to aid clients in maintaining profitability while sharpening their competitive edge within their markets by offering discipline, market intelligence, and stringent implementation procedures.

Even in advanced retail market, pricing managers must still engage in the time-consuming task of manually analysing data sources to inform their pricing choices. This limits managers’ ability to optimise prices to just 5%–15% of their product catalogue. However, Quicklizard’s AI-powered pricing platform enables pricing managers to optimise decisions for of their catalogue.

Quicklizard and UST have developed an platform that covers all aspects of pricing for retailers, increases efficiency, and accelerates digital transformation. Utilising an omni-channel approach, Quicklizard’s platform ensures retailers can design bespoke pricing strategies across business models.

In addition, the platform features a pricing engine with pre-defined rules and conditions, automation and management tools, AI capabilities, analytics, and an open interface that allows clients to develop complex pricing strategies without the need to integrate with additional tools. This is in stark contrast to standard price monitoring tools which are predominantly focused on tracking competitors’ prices and making pricing decisions based on this data alone, whereas the joint solution provides the ability to adjust prices in real time based on several critical factors.

These advanced solutions are complemented and enhanced by UST’s AI-powered ‘VERA’ engine, designed by UST Evolve, which supports the mapping and matching of own-brand products across multiple categories. UST Evolve is a global digital business transformation group of strategists, designers, technologists, and domain experts dedicated to solving complex challenges through pragmatic approaches that deliver bold outcomes.

Through the collaboration, UST and Quicklizard are positioned to provide consulting capabilities and wrap-around services to our joint clients, including pricing solutions, project management, delivery management, and business analysis.

“By integrating our advanced platform as part of a comprehensive UST solution portfolio, we are able to offer the coordination, discipline, market intelligence, and rigor needed to maintain profitability and a competitive edge,” says Pini Mandel, co-founder and CEO, Quicklizard.

“The Quicklizard team and solution are a great fit for the UST culture, our emphasis on client-intimacy and our retail solutions portfolio. They are ideal partners in our quest to assist clients seeking to improve operations, experiences, and profitability across the retail value chain by specifically optimising their pricing capability,” says John Taylor, UK retail lead, UST.

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